• Prevalence of excessive Vitamin A deficiency in Kenya stands at 14 according to cent at the same time as mild Vitamin A deficiency stands at sixty one according to cent amongst youngsters beneathneath 5 years.

• Vitamin A and mineral deficiencies were expected to price Sub-Saharan international locations greater than Sh200 billion yearly in misplaced productivity.More than million youngsters in Western and Central areas have benefited from Blue Band Nutrition Education Campaign geared toward selling wholesome living.

The marketing campaign is a part of Blue Band’s dedication of equipping a hundred million college-going youngsters in Africa and Asia with training at the significance of a nutritious breakfast."As a meals and nutrients company, we play a pivotal position in humans’s ordinary lives. We stay devoted to construct our commercial enterprise with public fitness nutrients and wellness in mind," Peter Muchiri stated.He is the Upfield Managing Director, East and Southern Africa.

"We accept as true with that what is going into our merchandise can effect humans for appropriate that's why we constantly examine and enhance the dietary content material of our merchandise to make certain our clients can experience more healthy lives," he added.

UNICEF estimates that million youngsters beneathneath the age of 5 in Kenya are stunted, the maximum common shape of beneathneath-nutrients.Muchiri stated negative nutrients in youngsters maintains to have long time affects which include developmental demanding situations which restriction a child’s ability ensuing to negative overall performance withinside the classroom, impaired each day fitness, and wellness.

"For instance, Vitamin A deficiency can motive decrease immunity and cause reoccurring illnesses. Our merchandise are fortified with nutrients and minerals in step with UNICEF standards,” the MD stated.

According to the Ministry of Health, incidence of excessive Vitamin Adeficiency in Kenya stands at 14 according to cent at the same time as mild Vitamin A deficiency stands at sixty one according to cent amongst youngsters beneathneath 5 years.

Vitamin A and mineral deficiencies were expected to price Sub-Saharan international locations greater than Sh200 billion yearly in misplaced productivity.To deal with this challenge, Upfield brought into the marketplace the Blue Band Instant Porridge that's fortified with 10 nutrients and five minerals which can be critical for the wholesome boom of youngsters in step with UNICEF standards. "Western diets remain related to an elevated charge of non-communicable illnesses and environmentally unfriendly practices. As a growing marketplace, Africa is liable to comparable pitfalls however it's also ripe with possibility to do better," Upfield Africa, Middle East, and Asia President Tim Verbeek stated.

Between 2016 and 2019, the Blue Band School Program Campaign has engaged with 3,990 faculties, immediately achieving 2.five million youngsters and 1.five million moms thru USSD.

In the 2022 program, we've reached million youngsters immediately throughout 4,800 faculties in Kenya which interprets to instructing six million youngsters indirectly.

In retaining with the virtual times, Upfield Africa has evolved Breakfast Squad, an internet virtual recreation so one can offer youngsters with an exciting manner to hold studying approximately the significance of a great breakfast.