SEO (Search Engine Optimization) is a discipline in marketing that focuses on increasing content visibility in non-paid (organic) search engine results. It not only encompasses the technical element, but also the creative elements necessary for the following: improving rankings, driving traffic and increasing awareness in search engines. SEO involves various aspects – the words on a web page, how other websites link to your site on the web and so on. Simply, SEO is just a matter of structuring your website to a form that is understandable to search engines.

SEO is more than just building search engine-friendly websites. It’s about making your site better for people too. These two principles go hand-in-hand.

This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. That could be confusing, I know; but don’t be troubled. It was the case with almost all the SEO experts you will come across as they were beginning.

Does your website need SEO?

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most internet users. This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic – people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search queries – These are the words that users type into the search box. They usually carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

Can Search engines figure out your site without SEO?

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

Can you do SEO for yourself?

The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web, including in guides like this. Combine this with a little practice and you are well on your way to becoming a guru.

Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach.

Oracom Web Maintenance Gurus in Kenya double as SEO trainers and service providers. They have trained uncountable cohorts who are already performing the task for themselves. They also do the same for various corporates who feel they need the input of experts.

In any case, it’s good to have a firm grasp of the core concepts.

SEO is a basic need regardless of the kind of organization or business you are running. If you are serious about improving search traffic and are unfamiliar with SEO, try to read more. Seeking training with some experts will thrust your business high up in terms of traffic and financial returns as well. These guidelines are just but the basics of SEO. They are however important to understanding the most effective practices of search engine optimization.