Most Expensive Makeup Brands In The World
Most Expensive Makeup Brands In The World
1. Chanel
If you are looking for the most expensive makeup brands that guarantees superiority and excellence, then look no further than the world-renowned brand Chanel. It has been ranked at number 1 position with revenues of 11.4 billion dollars in the year 2019 in terms of the best cosmetic brands in the world.
The French origin brand Chanel is associated with the fashion industry and deals in luxury items, including makeup products. It was founded in the year 1909 by its founder Coco Chanel. The high-profile brand serves a worldwide audience through more than three hundred and ten locations.
Chanel is known for its qualitative and reliable makeup products that are considered unique and flawless. It has introduced several product lines like Le Blanc, Sublimage, Hydra Beauty, and Blue Serum.
Its cosmetic products are available at top showrooms like Hudson’s Bay, Harrods, Boots and Bergdorf Goodman. Several celebrities and models are associated with this most expensive makeup brand like Kristen Stewart, Lara Stone, Lily-Rose Depp, and Gemma Ward.
2. Mary Kay
Mary Kay is an American origin company that deals in multilevel marketing. It was founded in the year 1963 in Dallas, Texas by its founder Mary Kay Ash.
At the end of the financial year 2018 with revenues of 3.25 billion dollars, it was in the top ten positions as the leading cosmetic brand in the world. At the end of the financial year 2019, it has become number 2 most expensive makeup brand because of its fruitful association with high-grade cosmetic industry.
Mary Kay has gained a reputation amongst its customers as one of the most trustworthy brands. It has hired independent and experienced consultants that offer direct advice and recommendations to its customers.
Convenient product delivery and good tips are great ways to attract and maintain a genuine customer base, and this is what Mary Kay has successfully done. Currently, it is one of the most expensive makeup brands but still has been growing from strength to strength irrespective of high prices.
3. L’Oreal
At number 3 positions with revenues of 26.93 billion Euros is L’Oreal, one of the largest and most expensive makeup brands in the world. People associate L’Oreal with glamour, quality, and style as it has taken help of several celebrities to endorse its brand name in consumer market like Julia Roberts, Aishwarya Rai Bachchan, Sonam Kapoor Ahuja, Christy Turlington.
L’Oreal is active in nearly five continents with its product base spread to more than one hundred and thirty countries. L’Oreal is a French origin company associated with the cosmetics industry and founded in the year 1909 by its founder Eugene Schueller.
L’Oreal is one of the few companies that offer separate products for professional and consumer use. The company has branched out in every field related to cosmetics.
It is associated with numerous sub-brands that have helped it in attaining its current position in the market. L’Oreal has refused to test its products on animals any further as part of its endeavor to protect animals from any harm.
4. MAC
MAC stands for Makeup Art Cosmetics and was founded in the year 1984 by its co-founders Frank Angelo and Frank Toskan. With headquarters based in New York City, it has spread its product base to most of the countries in the world. MAC is a subsidiary of its parent company Estee Lauder Companies and is associated with the cosmetics industry.
MAC has been named as top five most expensive makeup brands in the world and with an annual turnover of more than 1 billion dollars is the company to look after for.
At the onset, it designed its wide range of products for professional users, but with time also started manufacturing products for consumer use. Its products are expensive, but they have gained popularity because of their exclusive nature and high quality.
In recent years MAC has hired several beauty consultants that offer related advice to the customers and help them to choose the best makeup products for them.
5. Estee Lauder
Estee Lauder is the parent company to several top brands like MAC Cosmetics, Clinique, Bobbi Brown, and Smashbox. It was founded in the year 1946 and has managed to gain a firm footing in the cosmetic industry over the years. Founded by Joseph Lauder and Estee Lauder it has established headquarters at New York City and now has spread its presence in most parts of the globe.
Estee Lauder is a multinational and most expensive makeup brand in the world. It deals in both manufacturing and marketing aspects of the business and has established itself as the best in business. It was the first to gain popularity as a cosmetic brand for men also besides women as its main customers.
The high-profile and expensive brand is a hit with celebrities of international fame that do not hesitate to splurge on makeup products because of excellent quality and high brand reputation. Some of them are Kendall Jenner, Constance Jablonski, Hilary Rhoda, and Elizabeth Hurley.
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