The Digital Marketing Trends to Look Out For are always evolving. If this pandemic has taught us anything, it’s time to buckle up — and now due to the pandemic has seen it spinning wildly off into new directions.

Digital marketing for the past one year has experienced its fair share on evolution, with the development of new virtual platforms to replace in-person experiences, change in consumer behavior and the fact that digital marketing is now mainstream.
Which platforms should brands invest in? How can marketers’ best engage and retain customers?
Here are key resources and Digital Marketing Trends to Look Out For:

1.) The New King of Social: Video Content Continues to Dominate

Video content and particularly live videos and short – form videos will continue to play an important role in 2021 and we expect to see even more of video content in the coming year. TikTok, the currently preferred platform for Gen Z has video content to attribute to its tremendous growth within the past year, with other social media platforms implementing major re-design such as the launch of Instagram Reels mid last year has seen the social giants looking to get a piece of the action.

On average, Gen Z has an 8-second attention span.

2.) Audio Content Is On The Rise

There’s a growing trend in the digital content space in the world of audio: Podcasts, audiobooks and voice searches. Early adopters of this media content include Twitter who’ve just just released a feature that allows users to send audio-based tweets.

Lest we forget, Clubhouse is shaking up the voice-driven social media. The platform allows one to access virtual rooms where you have voice conversions with other people without having to stare at a screen!

3.) Brand Activism

In the day and age with a rise of political, social, and environmental activism across the world, brands have no choice but to step up, speak up or else risk being a victim of the cancel culture.

Notable Campaigns include Nike – response to the Black Lives Matter movement and stand on equality and drive for change.

4.) Use of AI Artificial Intelligence & Machine Learning in Consumer Engagement, Predictive Analysis & Data reporting.

Adoption of AI powered tools and Machine learning are gaining a popularity in a bid to:
i) Offer better customer experience using chatbots
ii) Trends analysis & predictive analysis.
iii) Data analysis and reporting

5.) User Generated Content

This could be in form of a paid partnership between a brand and an influencer or genuine feedback from its customers. It all comes down to the core fact that it’s no longer what brands tell it customers rather what customers tell other customers about your brand.

6.) Uprising Media Platforms

Facebook, Instagram, TikTok, YouTube and Twitter have consistently dominated as the top social media giants, but rival platforms are being created all the time. One such promising platform is Palscity – a Social Media networking site to – CONNECT with friends, SHARE what is new, DISCOVER opportunities, CREATE your city.

Trends will continue to shift as brands and marketing teams figure out the best way to reach their customers and drive sales. That’s the common theme among all of the digital marketing trends to watch out for.

Excited by all of the possibilities, but overwhelmed on where to get started? Enroll for a short Digital Marketing course to get you started here