Email marketing campaign tools have made digital marketing rise to high heights. The fact that you can send thousands of emails within no time makes it very easy to create awareness for your business.

Drawing leads is easier with campaign tools than it would be in CC-ing, a feature that lacks the personal touch and is also limited in various ways.

Here are some of the top email campaign tools available for you:

Sendinblue

This is one of the best SaaS (Software as a service) tool for relationship marketing.

It offers cloud-based email marketing (marketing automation) SaaS suite. This enables organizations to communicate directly to their clients through emails or SMS.

Sendinblue enables business develop a kind of relationship with their clients as one is able to send personalized email.

Comparing Sendinblue with other email marketing campaign tools, for example, Mailchimp and Constant Contact, you learn that it is 4 times cheaper.

This tool is easy to use, drag and drop feature

GetResponse

It offers a variety of great features, for instance, AB testing.

GetResponse works well with both small and big-sized organizations. This is because it works best with email list sizes of a thousand or fewer to lists going to mid tens of thousands.

The tool is also popular for its high responsive templates and email segmentation. It can also be used in creation of landing pages.

MailChimp

With MailChimp, you can manage to send emails for free forever. Reason, the platform offers you a free listing for about 500 emails.

If your bulk is not more than that, then it means you can always send mass emails paying absolutely nothing.

If yours is a start-up business, 500 emails should probably be enough for you.

Even for the big organizations, it’s not always that you need to send over 500 emails, MailChimp ‘free forever’ feature would therefore be a big plus for you.

Campaign Monitor

If you run a data-driven organization, regardless of its size, Campaign Monitor would be the best pick for you.

Its features are best for a business that does most of data collection and interpretation.

They give you both clicks and high open rate tracking.

Campaign Monitor has an interface capable of doing whatever Google Analytics does.

If you need some split testing, then you might find this tool satisfactory.

AWeber

AWeber is best for management of smaller lists; for example, hundreds, thousands and low tens of thousands.

If you are obsessed with getting leads from the internet, then this is the best tool for you.

The platform might not help you if your interest is leads from offline sources, but from the online sources, you can be assured of premier deliverability rates.

Your message gets delivered fast, it’s opened quickly and gets regular clicks.

GMass

This is a Google tool for email campaigns. It allows you to send mass emails from your Gmail.

With GMass, your regular Gmail or G Suite account is turned into a mass emailing tool.

With Google’s servers which we all know are the best, you can be assured of the highest mail deliverability and open rates.

The most special thing with GMass is that it delivers emails into the Primary inbox hence spamming is not a headache you might encounter.

GMass has broken the mail limits barrier that restricted users from sending over 2,000 with G Suite and 500 emails with the Gmail.

The tool also allows you to send personalized emails which you can schedule to send at the convenient time.

All email marketing campaign tools have their pros and cons. What works best for one might not apply to another. To learn more on how to determine what is best for you and how to use the platform, consult a digital marketing expert. Here in Kenya, OraDMT, Digital Marketing Training in Kenya will get you perfectly sorted.