UsE a lead tracking tool to organize and update your leads. Better yet, they can show how you convert more leads into revenue and which marketing methods generate the greatest prospects.

A company needs lead tracking software to maximize advertising outcomes. Due to the huge range of features, pricing, and benefits, it may be difficult to pick the ideal solution. Lead tracking solutions for marketing companies of all sizes are included below.

What's Lead Management and Tracking Software?

Support sales and marketing teams to complete more transactions using lead management and monitoring tools.

Modern lead tracking software improves sales and consumer interest by simplifying corporate collaboration.

Without sales lead management software, you can't see. Because you can't know which marketing channels are delivering the best leads, you waste money on unproductive techniques.

Lead Tracking Tools and Software: Why are they So Important?

Most marketers will use Google Analytics to track conversion rates and prospective consumers. Our findings support this. Google Analytics was the major tool for assessing campaign performance for over 90% of marketers.

Honestly? They have our full backing. 

• Google Analytics can track website form submissions and other data.
• Google Analytics will notify you when a goal is met, but it won't tell you about the leads' quality or identity.
• Marketers that can't complete more transactions usually don't lack leads.
• They're optimizing for a number rather than quality.
• Therefore, the sales staff has too many average leads.
• On the other hand, lead monitoring software can tell you when and where your marketing actions affect a lead or sale.
• You can better manage resources by learning which techniques provide the best leads.

How to Select the Best Lead Tracking Software

To make the best decision possible for your company, it's important to evaluate many aspects of lead tracking software.

How do you pick the best tool when there are so many options? You need to consider a few things to choose the best lead tracking and management software.

The tool you select to invest in should come at a reasonable price and not have any surprise fees attached to it. Integrations, high levels of consumption, and additional user accounts are sometimes subject to a fee from the service provider. Keep an eye out for hidden fees since this might quickly become costly.

Compatible with other programmes: A lead tracking system that works well with your customer relationship management and other reporting programmes is essential for keeping tabs on your leads throughout the sales cycle.

The success of your digital marketing efforts may result in offline interactions, such as phone calls or shop visits, and this feature allows you to monitor these events as well. When you consolidate your online and offline leads into a single platform, you can see how effective each is individually.

What are the most effective lead tracking tools for 2023?

The effectiveness of your advertising may be boosted by using lead monitoring solutions, which provide several advantages. Everything from monitoring the performance of individual marketing activities to following potential customers from the moment they first contact you to the point at which they become paying customers.

This article will discuss some of our preferred methods for locating and keeping tabs on potential customers.

1. Office24by7

Entering the source tracker code onto your website starts Office24by7's visitor and lead tracking.

Traffic should be monitored: A visitor dashboard is necessary to monitor your site's performance based on users' devices and locations. Tracking tools let you assess landing page performance. You may export data in CSV format for keyword and duration analysis report preparation and distribution.

PPC Conversion Tracking: PPC campaigns gather and analyze the following data. Easily calculate your ad's clickthrough rate. To calculate the exact cost of each click and conversion, the best tool monitoring software will offer average placements and average CPC. Office24by7 may also analyze each lead's quality.

Monitoring Social Media: Tracking software lets you analyze campaign performance and learn from each channel's insights. Check each social media profile's numbers and form conclusions. Office24by7 offers trustworthy data and smart analysis 24/7.

Independent CRM/ERP systems: Office24by7 is easy to interface with ERPs and CRMs. This data may help you choose the best lead sources and enhance affiliate partner lead quality. Office24by7 source tracker lets you track all campaigns from one place.

2. HubSpot

Regarding marketing, sales, and customer care, HubSpot covers you from every angle. Its software for managing and monitoring leads is tailored to streamline marketing and sales operations.

3. Lead Guerrilla

When a potential client visits your website, fills out a form, opens an email, or downloads a PDF, Lead Guerrilla can keep track of all of that data in real-time and send it to you in a convenient cloud-based dashboard.

4. ActiveConversion

ActiveConversion is a lead management and lead qualification platform for industrial marketers. Tracking your website visitors' actions and learning more about the quality of your leads is now easier than ever with ActiveConversion.

5. Demandbase

To see how invested your leads are, you may compare marketing data with account information using Demandbase. Sales and marketing teams may utilize it to better manage ABM and work together.